Are YOU Ready for the Sizzling Summer Real Estate Market?
30 Informed Facts, Tips and Tools to Make It a Sizzling Summer
Summer Real Estate Market - Did You Know?
Informed facts EVERY REALTOR® should know to compete in a sizzling summer market.
Studies have shown the busiest moving times of the year occur during the summer, with June being one of the busiest months and July 31 being the single busiest day. CLICK HERE
Transactions and prices tend to be above-trend in the summer. Seasonality plays an important role in the housing market since it has an impact on supply and demand. CLICK HERE
House hunters are spending more time outside their own home and are much more likely to attend an open house during the summer. CLICK HERE
There’s usually more urgency for house hunters to find the right house in the summer. Buyers may have missed out on a house during the spring months and may want to close on something before the school year begins in the fall.
With more homes on the market during the summer, you can expect to see more buyers. CLICK HERE
The busiest rental and moving period tends to be between the months of May and September. A number of life changes tend to occur in these months. Many high school graduates are leaving home for college or jobs. Many college graduates are seeking real estate close to where they will start their careers. And, of course, for families with kids, it’s between school years. CLICK HERE
Keep an eye on foreclosures. Sources say millions of homeowners faced a significant drop in their take-home pay during the COVID-19 pandemic. Others own homes and rental properties as investments – but have gone without income for many months.
Find homeowners who are behind in their payments but may still have substantial equity due to appreciation. CLICK HERE
Summer has become synonymous with competition. Both buyers and sellers are competing over, well, buyers and sellers. As a result, we are made privy to one of the most enigmatic phenomena of the entire real estate market: COMPETITION.
Competition isn’t bad for those trying to make smores over the summer. In reality, competition tips the scale in favor of those that are prepared. CLICK HERE
The open house is still one of the most potent ways to meet up with those who are serious about closing a house in the next few summer months. not every would-be buyer will make it to every event though, so stream your open houses to give them more staying power. CLICK HERE
Summer offers plenty of opportunities to really relax, such as backyard BBQs, where your friends and neighbors are willing to talk shop about their real estate plans. Don’t be afraid to sponsor local charity events or even kick off your own. Long story short – be social! CLICK HERE
A low inventory market presents a massive opportunity for agents. Optimizing your time while taking advantage of the most productive ways to keep leads in your pipeline can improve your potential earnings and help you maximize your market presence. CLICK HERE
Your real estate network is critical to your success as an agent. using an agent-to-agent business networking application will empower you with direct marketing of listings, recruiting, community building and referral networking. CLICK HERE
Living in a safe neighborhood is at the forefront of home shoppers’ minds and investing in a new home allows them to feel safe in the home and neighborhood they live in. For home shoppers with children, getting zoned to the best school districts in the area plays a role in choosing to buy new homes. Children who live in new homes can attend good schools and tend to have higher achievement levels in Math and English. CLICK HERE
You may only get one opportunity to get your customer’s attention for detailed feedback on your performance. Because your customers will be reminded of just how much takes places in the course of a real estate transaction, they are equipped to write better recommendations. CLICK HERE
MIAMI MLS listings get automatic creation of MLS compliant immoviewer video (1st 15 photos) and landing page for every listing and unlimited access to MLS compliant unbranded immoviewer 2D/360 tour creation – ALL FOR FREE! CLICK HERE
The imbalance of supply and demand is becoming equally frustrating for buyers and sellers as home values appreciate and bidding wars become a necessary in the homebuying process. The good news is: the summer market is heating up, and seller confidence is rising as quickly as the temperatures. Make sure you’re constantly educating your customers with data and insights that help them make confident and powerful decisions. CLICK HERE
Summer Real Estate Market - Tips
Tips EVERY REALTOR® should consider to compete in a sizzling summer market.
Tip: Increase your inventory this summer by marketing thousands of constantly updated pre- and under-construction real estate projects in Florida on your website. CLICK HERE
Tip: This heat map calendar shows how much demand is expected for moving companies on each day of the 2022 peak moving season. Make sure you’re ready to assist buyers and sellers with RPR Heat Maps as your REALTOR® power tool. CLICK HERE
Tip: One of the pros of selling a house during the summer is that you’ll have plenty of showings. Longer days and more daylight means more time for real estate showings. If your customer chooses to put their home on the market during the summertime, they’ll most certainly have more showings. CLICK HERE
Tip: With the most house hunters drawn to “light and bright” homes, you can be sure that your property will show it’s best during those sunny summer months. In addition, summertime also typically means the grass is green, the pool is sparkling and the foliage is in full bloom. If your home has never looked better, then it’s time to list. CLICK HERE
Tip: Before you get out the lease, you need to make sure your applicant will be a good fit for your rental property this summer! Look for a screening system you can trust. Apply Now by Rental Beast is a powerful online application engine that landlords trust. Choose the right tenant quickly and securely. CLICK HERE
Tip: If you’re looking to buy and sell at the same time, summer is an ideal time to do both. Not only are there more buyers (which means possibly more offers), but there’s also likely to be a multitude of homes for sale that suit your needs. CLICK HERE
Tip: Instead of thinking about generic ways to make the most of the summer for your real estate marketing plan, think of ways that your specific demographic needs help this summer. Do you do most of your work in an outdoorsy area? If so, become the local expert on trails, parks and outdoor summer fun.
Whatever your demographic is, spend time thinking about how you’re going to help them this summer.
CLICK HERE
Tip: Although the weather might be at its warmest, ’tis the season…to show appreciation, especially in your first few years in real estate. Send a monthly newsletter or social media message to see how old customers are doing. Newsletters can offer valuable information about your customer’s home and neighborhood. CLICK HERE
Tip: Since more people are spending lazy hours in front of a computer, it’s time to get noticed online. If you’re posting once a week on your blog, move up to twice a week. Been kicking around a new online marketing idea, like livestreaming or holding a webinar? Now’s your perfect chance combining novelty with solid real estate advice is a recipe for wider exposure. CLICK HERE
Tip: Attract buyers this summer looking for move-in ready homes by showcasing new home listings.
CLICK HERE
Tip: Go Global this summer! Get maximum exposure for your property listings. CLICK HERE
Tip: Show spaces and places with accuracy. Whether you’re helping customers find their next home, exploring a new city, or documenting a project, create a top-notch viewing experience that’s as valuable as it is memorable. CLICK HERE
Tip: Serve international buyers. Reach out to prospects who have made online inquiries over the past two years and invite them to visit your community. You can also cultivate relationships with international residents who live here and may have family or friends who are ready to join them in Florida. CLICK HERE
Tip: Summertime is the BEST time to go paperless and improve your business, your profitability and your customers’ experiences. CLICK HERE
Tip: Infographics are educational and lead generating. Share photo versions on social media, in your newsletters and PDF versions (best for printing) directly with customers as part of your buyer/seller presentations. CLICK HERE
Tools
“Did You Know” and “Tip” Sources:
MovingLabor.com. “When Is Peak Moving Season”. [2021]
National Association of Realtors. “Seasonality in the Housing Market”. [Accessed 5/4/22]
Moving.com. “Pros and Cons of Selling a House During the Summer”. [Real Estate, Marian White 7/6/20]
Rent.com. “What’s the Best Time of Year to Rent an Apartment”. [6/21/2021]
FloridaRealtors.org. “11 Real Estate Market Trends You Can Leverage in 2022” [Florida Realtor Magazine, Richard Westlund 12/28/2021]
RISMedia. “3 Must-Haves in Your Summer Real Estate Marketing Plan (and a mistake to avoid)”. [Real Estate, Yazir Phelps, 6/9/2019]
Than Merrill, “The Impact of Real Estate Seasons on Buying and Selling” [Than Merrill, Accessed 5/10/22]
Retechnology.com. “Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas” [Delta Media Group blog, 5/29/19]
Remine.com. “5 Tips to Make the Most of a Low Inventory Market” [Jordan Pinkerton, 4/5/2021]
Courted.io. “Miami Real Estate is on Fire” [Blog, 4/7/22] data provided by MIAMI MLS
NewHomeSource.com. “Why Buy a Newly Built Home?” [New Home 101, Michele Lerner]
RealSatisfied.com. “How it works?” [Accessed 5/13/22]
KeepingCurrentMatters.com. “The Summer Market is Heating Up. Here’s What Buyers and Sellers Need to Know”. [Accessed 5/18/22]