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‘If you try to act like a friend, and all you want to do is sell homes, that’s sleazy,’ Gary Gold told an in-person audience
3 tips for luxury agents marketing listings on social media
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram
Rent growth catching up to home price increases in major cities
In 2021, East Coast rents made steady gains while West Coast rents remained stilted — until recently, a new report released Tuesday from Zumper reveals
What do ‘one-stop shop’ brokerages offer agents?
As more real estate brokerages provide mortgage, title and closing services, it’s not only consumers who are faced with a choice, but also agents
Short-term rental demand soars — and holidays are getting booked fast
Thanksgiving bookings have surged 65% year over year while the week between Christmas and New Year has skyrocketed 89%, according to short-term rental analytics firm
The Agent Onboarding Action Plan Every Real Estate Team Needs
The Harvard Business Review published an article diving into the principle of “hire slow, fire fast.”
The luxury home of the future is all about blurring boundaries
A deep integration with nature, more space and high-end smart home features are just some of the things luxury buyers will demand in their future
Luxury leaders agree: digital marketing rests on authenticity
Whether it’s over Zoom or through email, digital marketing and outreach is now the starting point of every interaction, and it has to be strategic
The simple way to show clients you care during busy seasons
Maintaining communication with clients can be difficult during busy periods—but it remains essential
New York investment firm head Tufairiello buys Boca Raton mansion for $11M (Photos)
The seller is the head of a yachting business.

