Practical Ways Brokerages are Using AI
AI tools are helping brokerages protect their brand, streamline operations and standardize onboarding, freeing agents and staff to focus on higher-value work....
Category : AI News
Using AI Without Losing the Human Touch
AI can handle routine tasks for agents, creating more time for pricing, negotiations and customer care. Agents must still verify information and personlize messaging....
How Smart Agents Build Momentum in 2026
As real estate markets move into 2026, experienced agents say momentum is coming less from volume and flash and more from alignment with what is...
AI in Real Estate: What 2025 Delivered and Why 2026 Will Be About Building the Infrastructure for Agentic AI
The real estate industry made visible progress with artificial intelligence in 2025....
The Marginal Cost of Marketing Has Collapsed
A lot of what agents spend money on for “marketing” is actually just purchasing hope....
A Day in the Life of an AI-Enabled Realtor: The 7-Step Workflow
Let’s start with the truth: in today’s market, the agents who master AI aren’t the ones “cheating” or cutting corners....
MIAMI Association of REALTORS® and Ethica AI Partner to Help MIAMI Members Serve Clients Better
MIAMI — The MIAMI Association of REALTORS® (MIAMI) and Ethica AI have launched a new partnership to bring cutting-edge AI marketing tools to all MIAMI...
Brokers are Building AI Machines. Agents are Still Buying Apps.
The race is on, but most real estate brokerages don’t realize they’re already behind. Not in branding. Not in lead generation. But in architecture –...
How AI is Changing Agent Headshots
There are few things that artificial intelligence hasn’t touched by now....
Infinityy Proudly Featured in Geek Estate’s Mastermind Showcase for AI-Powered Leasing Efficiency
As Geek Estate notes, “Every landlord desires to increase leasing velocity—Infinityy delivers engagement and conversion with a great product integrated with existing systems that automates...