Brokers are Building AI Machines. Agents are Still Buying Apps.
The race is on, but most real estate brokerages don’t realize they’re already behind. Not in branding. Not in lead generation. But in architecture –...
Author : Liset Hanes
How to Turn More Leads into Clients with Lead Nurturing
Most real estate agents don’t have a lead problem; they have a follow-up or long-term visibility problem....
Lights, Camera, Raving Fans: How to Harness Video Testimonials for Maximum Impact
You’ve closed the deal, handed over the keys, and your clients are beaming with joy. That moment — full of gratitude and excitement — is...
Built Around You: A New Generation of Reports
Nail it and you win the listing. Miss it and your client questions everything....
Florida Realtors Tech Helpline Debuts Mobile App
Tech frustration? Help is a finger-tap away. Florida Realtors Tech Helpline’s new app works on all mobile devices. Find it in Google Play or Apple’s...
What Your Home’s Architecture Says About Price, Popularity and Place: Realtor.com® Unveils 2025 Style Trends
Colonial homes dominate the market, Mediterranean homes top the price charts, and Ranch homes remain America’s affordable classic...
The #1 Thing You Can Do for Your Customers in 2025: Give Them a Portal with Homeowner.ai
There’s a hard truth in real estate right now: If you’re not offering your clients a dedicated client portal, you’re not playing to win. This isn’t...
10 Questions to Ask Buyers (So You Can Sell That Listing Faster)
Did they love it, hate it — or even notice the walk-in closet? Feedback isn’t just a nice-to-have; it’s your secret for refining pricing, adjusting...
New WAV Group Study Highlights Significant Brokerage Interest in Centralized Information Centers
Brokerages struggle with a disconnected set of technologies that do not pass data seamlessly. Current methods make it difficult for agents to easily access and...
6 Ways to Use National Homeownership Month to Amp Up Your Marketing
Each June presents the opportunity to leverage the theme of homeownership to engage your sphere of influence and show off your insider real estate knowledge....