Author : Cecilia Echezabal
Brokerages push back on NAR ad campaign targeting ‘competitors’
The trade group highlighted its own members — including Zillow, Compass, Redfin, Homie, Opendoor and Offerpad — among those whom it’s competing with for consumer...
22 Instagram must-follows for real estate agents
To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your following. Implement some of their strategies on your own...
Find hidden listings in your market with a CMA-a-day campaign
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen...
What happens if the DOJ kills cooperation and compensation on the MLS?
Given how slowly change takes place in the real estate industry, any change in compensation may be years off. On the other hand, if the...
Why first-time buyers should consider buying now
The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities when there’s a massive shift in...
How to help a homebuyer sweeten an offer — without going too far
Contingency clauses are there to protect buyers and shouldn’t be dropped lightly. Here’s how agents can help advise clients navigating the tricky situations that offer-sweeteners...
Use seller leasebacks to give your clients more options
Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value for clients and create opportunities...
Don’t wait, create! Help find hidden inventory for your buyers
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory...
Billionaire bows out: David “Duke” Reyes, wife, sell Palm Beach home for $21M
5K sf house last sold for $11.5M in 2018, two years after it was completed...