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(WB) Question Based Selling for Real Estate – 2 CE

February 1 @ 10:00 am - 12:00 pm


Instructor: Cesar A. Costa

Early payment membership dues credits can be applied to this class if dues were paid in full prior to June 14th, 2023.

This course is approved for 2 HRS of Continuing Education. Florida rules require that we monitor attendance and we can not issue credit for less than the number of approved hours. In order to receive credit for your course, please arrive on time and stay for the entire class.  Sign-in and Sign-out is required for this class to receive full credit.


After completion of this course, real estate agents will be able to identify situations where agents can help home buyers or home sellers achieve their objectives, implement Question Based Selling to offer what is relevant for the deal, with fewer objections and higher customer satisfaction, develop their own questions and their own framework to apply to real estate transactions and better structure sales tactics to achieve constant results.

Course Overview:

Upon completion of this course, students will be able to:

  • Understand the difference between traditional sales techniques and Question Based Selling. Learn how to avoid objections instead of dealing with objections.
  • Learn the types of questions that can be used in a Real Estate Sale and how to apply Situation, Problem, Implication and Result questions in your actual real estate transactions.
  • Develop your own questions during the workshop through group discussions, based on your own experiences, which can be readily applied to your particular transactions.
  • Identify the consumer decision phases by recognizing the customer readiness to make a decision, distinguishing implicit and explicit needs.
  • Understand how value perception differs from price, and how value perception can affect decisions. Develop focus on the value, importance, or utility of a solution.
  • Understand how to organize the sales funnel and prioritize activities to avoid periods with no sales and ensure a constant stream of closed deals.


February 1
10:00 am - 12:00 pm
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West Broward Sawgrass Office
13680 NW 14 St
Sunrise, FL 33323 United States
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