(HQ) Market Like a Rockstar on a Roadies Budget – 3 CE
August 10 @ 2:00 pm - 5:00 pm
$15
Modern marketing has changed completely over the last few years. Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. Gone are mass-marketing approaches like print, yellow pages, and direct mail. In, are newer and more cost-effective and targeted techniques including social, mobile, video, search engines, portals, and relationship-based marketing.
In this session, you will learn about these newer options so you can create a better marketing plan that will help you rock your business in 2024 & beyond without blowing out your budget. Plus, gain several easy-to-use resources and tools that will allow you to create your own marketing materials regardless of your level of tech or design skill.
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In this session, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on relationship-based marketing techniques and using digital options including social media, video, blogging, and more to connect with, foster relationships, build digital communities and more including how to:
â— Determine your personal brand & marketing niche to effectively connect with and service consumers
â— Determine how to create your content marketing strategy to effectively connect with and service
consumers
â— Identify your social object, contract, and marketing strategy to effectively connect with and service
consumers
â— Identify how to get found online earlier during the consumer research step in the process to effectively connect with and service consumers
â— Identify how to effectively leverage a website as the hub of all your marketing activities & search engine
optimization (SEO) to effectively connect with and service consumers
â— Identify how to effectively leverage video & YouTube to effectively connect with and service consumers
â— And more.
â— Determine your personal brand & marketing niche to effectively connect with and service consumers
â— Determine how to create your content marketing strategy to effectively connect with and service
consumers
â— Identify your social object, contract, and marketing strategy to effectively connect with and service
consumers
â— Identify how to get found online earlier during the consumer research step in the process to effectively connect with and service consumers
â— Identify how to effectively leverage a website as the hub of all your marketing activities & search engine
optimization (SEO) to effectively connect with and service consumers
â— Identify how to effectively leverage video & YouTube to effectively connect with and service consumers
â— And more.
The course will also include an overview of state & federal laws as well as the National Association of
REALTOR policies to ensure that all marketing and communication is done properly and compliantly.
REALTOR policies to ensure that all marketing and communication is done properly and compliantly.
By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and serve consumers in a cost-effective and highly productive way.
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