(HQ) AI for Real Estate Sales: From Confusion to Daily Use
August 27 @ 11:00 am - 1:00 pm
$15
Instructor: Ian Burton Price
This practical class helps Realtors understand how AI can fit into their daily business without needing to become technical experts.
Agents will learn how to use AI for client communication, lead follow-up, listing preparation, buyer and seller conversations, market
explanations, content creation, appointment preparation, and daily productivity.
The focus is practical use, professional judgment, and repeatable workflows. Agents leave with examples, reusable prompts, a
simple daily AI routine, and clear guardrails for responsible use.
Learning Objectives
By the end of this course, agents should be able to:
Agents will learn how to use AI for client communication, lead follow-up, listing preparation, buyer and seller conversations, market
explanations, content creation, appointment preparation, and daily productivity.
The focus is practical use, professional judgment, and repeatable workflows. Agents leave with examples, reusable prompts, a
simple daily AI routine, and clear guardrails for responsible use.
Learning Objectives
By the end of this course, agents should be able to:
- Explain what AI can and cannot do in a real estate sales environment.
- Use AI to draft emails, text messages, listing copy, client updates, and simple marketing content.
- Personalize buyer and seller communication with better context, tone, and next-step clarity.
- Prepare for appointments, objections, follow-up conversations, and client education moments.
- Turn lead notes, property facts, and client context into reviewed, agent-approved communication.
- Build a simple daily AI workflow for productivity and consistency.
- Identify basic risks involving accuracy, privacy, Fair Housing, MLS rules, advertising requirements, brokerage policy, consumer communication rules, and overreliance.
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