(WB) Become a Social Media Superstar – 4 CE
August 11 @ 9:00 am - 12:30 pm
$15
Instructor: Craig Grant
In the past 20 years, nothing has changed society and consumers more than social media.
In this session, we will explore how a real estate practitioner can utilize social media to foster trust and relationships, build digital communities, and generate business, and most importantly develop an actionable content & time management game plan to ensure they can have success in just a few minutes a day.
Each attendee will gain a roadmap to follow to create their Social Object (to ensure they understand the basics of social media and have a game plan going into it) & Social Contract (to ensure their online actions don’t get them into potentially negative situations that could impact their business & maintain compliance).
Plus we will provide an overview of each major social media network (Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Nextdoor, and more) so that each attendee can choose the site(s) that best fits their personal needs and time availability.
We will also explore the laws and policies related to social media to further ensure they maintain compliance while building their social media business.
Objectives/Direct Learning Objectives:
By the end of this course, each student will be able to…
1. Identify the growth & importance of social media and how it has affected/changed today’s
consumers
2. Identify the right organizational tools & skills needed to efficiently set up & run your social media
presence(s) that is legally compliant
5. Develop & implement your personal social media strategy that will build trust & connect with
consumers in your community.
6. Develop a social media time management plan that can be easily implemented in just a few
minutes each day, thus allowing you to provide optimal response time and service to consumers.
7. Relate the difference between personal profiles and business pages and how to properly use
them to ensure risk management and legal compliance when connecting with consumers.
8. Relate the benefits, strengths & weaknesses of Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, and Nextdoor and identify if it is the right network to use for your business model & the kind of consumer you are trying to reach/connect with.
9. Relate the advantages and risks (including legal compliance) of social media advertising to
effectively reach & connect with consumers in or potentially moving to your community.
By the end of this course, each student will be able to…
1. Identify the growth & importance of social media and how it has affected/changed today’s
consumers
2. Identify the right organizational tools & skills needed to efficiently set up & run your social media
presence(s) that is legally compliant
5. Develop & implement your personal social media strategy that will build trust & connect with
consumers in your community.
6. Develop a social media time management plan that can be easily implemented in just a few
minutes each day, thus allowing you to provide optimal response time and service to consumers.
7. Relate the difference between personal profiles and business pages and how to properly use
them to ensure risk management and legal compliance when connecting with consumers.
8. Relate the benefits, strengths & weaknesses of Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, and Nextdoor and identify if it is the right network to use for your business model & the kind of consumer you are trying to reach/connect with.
9. Relate the advantages and risks (including legal compliance) of social media advertising to
effectively reach & connect with consumers in or potentially moving to your community.
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