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Miami Realtors Partners with Dealy to Modernize Commercial Real Estate Transactions

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MIAMI — The MIAMI Association of REALTORS® (MIAMI) has partnered with Dealy to bring a standardized letter of intent (LOI) generator to the South Florida commercial real estate market, a move that will make local deals more efficient and transparent and expand opportunities for those launching businesses in one of America’s most entrepreneurial cities.

A letter of intent is a nonbinding document that outlines the preliminary terms and conditions of a potential commercial real estate transaction, such as price, rent, timing, and deposits. It is used as a guide to subsequently draft a contractual lease or purchase agreement by an attorney.

“There are substantially more commercial real estate deals negotiated than are ultimately transacted, yet there are few tools available for this phase of the deal,” Dealy CEO Gavin A. Winston said. “Dealy helps to organize, track, and streamline the negotiation process by eliminating the repetitive sharing loop of download, edit, save, attach and send.”

All 60,000 MIAMI Members to Receive Access to Dealy with Special MIAMI Rate to Upgrade

Dealy, launched earlier this year by FIU grad Winston, will allow MIAMI commercial practitioners to centralize their files and conduct a real-time negotiation with clients in a transparent and encrypted Cloud portal. The site offers nine different LOI templates for retail, office, industrial, multifamily, land and more.

“MIAMI REALTORS® has long been seeking this type of Letter of Intent product for our commercial members,” MIAMI Commercial President Jennifer Forbes said. “Dealy is not only going to make local commercial transactions more efficient; it’s going to lead to more deals as our members finally have a Letter of Intent encrypted negotiation portal.”

MIAMI residential real estate professionals can also use Dealy to better serve their commercial clients, who they may have sold a home to in the past.

Brokers can add their templates to the platform for easy editing and negotiating. Contact information for clients can be easily edited and safely shared in the portal. Each time the LOI is updated each member of the Dealy portal receives an email notification about who updated which file and where it is in the negotiation.

All of Miami’s 60,000 members will receive the annual Dealy subscription which allows access to the deal portal for transparent negotiation, file sharing and adding deal participants. unlimited file storage and more.

Access more information at:

About the MIAMI Association of Realtors®

The MIAMI Association of Realtors (MIAMI) was chartered by the National Association of Realtors in 1920 and is celebrating 103 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of six organizations: MIAMI RESIDENTIAL, MIAMI COMMERCIAL; BROWARD-MIAMI, a division of MIAMI Realtors; JTHS-MIAMI, a division of MIAMI Realtors in the Jupiter-Tequesta-Hobe Sound area; MIAMI YPN, our Young Professionals Network Council; and the award-winning MIAMI Global Council. MIAMI REALTORS represents nearly 60,000 total real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local Realtor association in the U.S. and has official partnerships with 256 international organizations worldwide. MIAMI’s official website is


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