Broker Attribution
Attention Brokers/Managers – Effective September 1, 2022:
Revisions to listing broker attribution in MLS Policy Statement 7.58, Internet Data Exchange; and MLS Policy Statement 7.91, Virtual Office Website (Sections 18.2.12 and 19.18 of the NAR Model MLS Rules).
An MLS Participant’s IDX display must identify the listing firm, and the email or phone number provided by the listing participant in a reasonably prominent location and in a readily visible color and typeface not smaller than the median used in the display of listing data.
3 Easy Steps to Broker Attribution
STEP 1
STEP 2
STEP 3
Frequently Asked Questions and Answers
Q: Who decides which email or phone number to use?
A: The policy calls for the listing Participant (i.e., principal broker/MLS Participant), to provide the email address or phone number that they wish to have displayed as part of the listing attribution in IDX and VOW.
Q: Is this a mandatory requirement when displaying properties under the IDX rules?
A: Yes. Existing policy requires disclosure of the listing brokerage. This expands it to also require an email address or phone number as provided by the Listing Participant, if one of these choices is provided.
Q: Is the listing Participant required to provide an email or phone number?
A: No. The listing Participant can choose not to provide an email or phone number at their discretion.
Q: Can the MLS establish a picklist of emails and phone numbers for the listing Participant to choose from?
A: Yes, as long as the listing Participant is not restricted from choosing the email address or phone number that they wish to have displayed with their listing. Your MIAMI MLS has provided this easy to use picklist.
Q: Is this a mandatory requirement when displaying properties under the VOW rules?
A: No. This is a voluntary requirement for VOW display determined by the local MLS, including any disclosure of the listing brokerage or listing agent.
Q: When is the implementation deadline for this Policy change?
A: While the typical implementation deadline is March 1, 2022 for MLS policy changes, the deadline for implementation for this policy change has been extended to September 1, 2022.