Duration: 19 minutes Published: May 19, 2026
Join 2206 JTHS-MIAMI President-Elect Lorry Santana and Veronica Montoya, REALTOR® and broker-owner of Vic’s Picks Realty LLC in Port St. Lucie, in the latest episode of Juice It Up—the JTHS-MIAMI podcast designed to help REALTORS® grow their business.
In this episode, Montoya shares powerful insights on the value of farming—a long term, targeted marketing strategy focused on building presence within a specific geographic area. She reveals how she successfully farmed a community of 5,000 homes by personally door knocking every property not once, but three times, proving that consistency and relationship-building are key to generating lasting results.

