HOT TAKE: AI isn’t closing your real estate deals (but you still need to use it)
Posted March 27, 2026
We know you’ve seen the recent news story about how a homeowner said “he used artificial intelligence for nearly everything involved in selling the house”.
But before you start worrying that ChatGPT is going to take over your real estate transactions, here’s what was not in the article:
- The property was listed in the most impactful real estate marketplace – the MIAMI REALTORS® MLS, which got it exposure to MIAMI REALTORS®’ 60,000 members, data shares across the country, and over 300 global partnerships.
- The two different brokerages – for the buyer and the seller – were both members of MIAMI REALTORS®. The agent who procured the buyer was a member as well.
- While ChatGPT helped the seller execute basic tasks in the transaction (draft a property description and list out the steps of a transaction), he likely missed out on opportunities for pricing strategy, contract negotiations, and mitigating risk.
- According to the buyer’s broker, the seller likely incurred additional costs and time by attempting to heavily rely on ChatGPT.
- While AI powers incredible tools that real estate agents should be using to maximize effectiveness, efficiency, and profitability, AI can systematize routine parts of a transaction so that agents can be laser-focused on where they add value to the transaction.
- Get the other side of the story from the buyer’s agent here.
The takeaway: the REALTOR® member who leverages AI to enhance their work is better equipped to serve their customers and to maximize their value-add to the transaction.
Want more?
- Join one of MIAMI REALTORS® courses on how to use artificial intelligence in real estate transactions.
- Connect with our MIAMI Trainers on how to use the AI products and services exclusively available to our members.
- Watch our latest legal and broker update here (on this topic and more).
DISCLAIMERS:
This page and all posts are meant to provide education and information on relevant legal topics facing the industry and are not a substitute for legal advice. This website contains links to other third-party websites. Such links are only for the convenience of the reader, user, or browser. MIAMI REALTORS® does not recommend or endorse the contents of third-party sites. For legal advice or representation, contact private counsel or call the Florida REALTORS® Legal Hotline (1-407-438-1409). The information and materials on MIAMI REALTORS®’ website are provided for educational and informational purposes only and should not be construed as legal advice or as an offer to perform legal services on any subject matter. It contains general information and may not reflect current legal developments or information. Nothing is intended to create an attorney-client relationship and shall not be construed as legal advice. The information is not guaranteed to be correct, complete, current, or suitable. MIAMI REALTORS® makes no warranty, expressed or implied, about the accuracy or reliability of the information in this program or materials. Recipients of the information in this program or materials should not act or refrain from acting on the basis of any information without seeking appropriate legal advice on the particular facts and circumstances at issue from an attorney licensed in the recipient’s state. MIAMI REALTORS® expressly disclaims all liability with respect to actions taken or not taken by the recipient based on any or all of the information in this information and materials.
