Zoom: (J) Shift to the 21st century: Don’t Let Your Marketing Violate Ethics
October 28 @ 10:00 am - 11:00 am
FreeInstructor: Romy B. Jurado Esq.
Did you know you can get violating the Realtors Code of Ethics and Standards of practice for improper marketing? No? Well now you do, and you may be asking, what qualifies as improper marketing? This course will attempt to create an understanding of the different implications of the law with your information content about a property, the real estate pictures and more!
Topics Covered Include:
• Focus on the consumer’s needs and market your services accordingly.
• Basic rules of advertising according to the law.
o Abiding by Realtors Code of Ethics and Standards of practice Article 12.
o Defining fair use of advertisement.
o Avoiding areas of false advertisement.
• Adapt to the new innovation and technologies to best advertise your property.
o Utilize technology with the protection of the law.
o Define when you need copyrights for advertising your properties with as little liability as possible.
• Get the most out of social media, the safest way.
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