
Social Media Workshop: Instagram & MIAMI Photofy
1. Social Media Audit & Brand Check:
Evaluate current Instagram pages for consistency, branding, and audience fit
Evaluate your ideal customer and discover how to market yourself to attract them
2. Bio Optimization & Profile Polish:
Develop high-impact bios with Miami market keywords
Showcase specialties (e.g., luxury, waterfront, first-time buyers)
3. Content Creation & Miami-focused Themes:
Build an engaging content calendar tailored to Miami’s seasons and real estate pulse
Post themes: “Local Hotspot Highlights,” “Weekly Listing Spotlight,” “Customer Testimonial Thursdays”
Hands-on: Map out your next 30 days of Instagram content
4. Branded Templates That Sell:
Navigate MIAMI Photofy’s ready-to-use designs for stories, posts, carousels
Customize templates to reflect personal brand while staying REALTOR®-compliant
Rapid design session: Create a portfolio of content in under an hour
5. Reels & Audio That Captivate:
Plan, shoot, and edit Rells that showcase properties and lifestyles
Explore trending audios and how they fit Miami’s vibe
6. AI Tools for Smarter Marketing
Use AI to write captions, generate hashtags, and images
Learn how MIAMI Photofy’s smart features speed up your workflow
Demo: From concept to publish in under 5 minutes with AI
7. Social Media Toolkit for REALTORS®
Must-have apps, scheduling tools, and stock libraries
Repurpose one listing across 5+ formats
Tools Referenced in Class
Social Media Marketing Series
Video Recordings COMING SOON!
Class Outline and Information
2025 Home Buyers and Sellers Generational Trends Report
Pages 27, 28, 34, 39, 47, 51, 53, & 55
Realtors Property Resource (RPR) Reports showcased: Residential Market Trends, Neighborhood Search – County, Neighborhood Search City or Zip, Trade Area Report
The Fabric of US Neighborhoods – Tapestry Segmentation
MLS-Touch®: Remember to share MLS Touch link on Instagram as a link – in MLS Touch select the hamburger icon (3 lines) and select share my branded app. This will generate the link.
Instagram: Using Instagram for business offers several powerful benefits. Here’s why it’s a smart move:
1. Visual Storytelling – Instagram is a visual platform—perfect for showcasing homes, neighborhoods, and lifestyle content through photos, videos, and reels.
2. Build Trust and Brand – You can share behind-the-scenes moments, client testimonials, and your personal story to build authenticity and connect with potential buyers.
3. Reach a Larger Audience – With hashtags, geotags, and Instagram Ads, you can reach local buyers and even people relocating to your area.
4. Engage with Your Community – Instagram allows for real-time interaction through comments, DMs, polls, and stories—helping you stay top-of-mind.
5. Showcase Listings Creatively – Highlight new listings, open houses, and sold properties in a way that’s more engaging than traditional listings.
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- NAR recommends a separate business account
- Follow NAR on Instagram
- Follow MIAMI Realtors on Instagram
- Provide monthly updates on the market
- Extensive posts on market conditions
- Instagram Stories are a fantastic tool for realtors because they offer a fast, engaging, and authentic way to connect with potential buyers and sellers. Real-Time Engagement, Boost Visibility, Showcase Personality, and Interactive Features.
- Instagram Reels
- 🎥 Grab attention fast with short, engaging videos
- 🏡 Showcase listings in a dynamic, creative way
- 📈 Boost visibility—Reels are favored by Instagram’s algorithm
- 🤳 Build trust by showing your personality and expertise
- 📲 Reach new clients through trending audio and hashtags
- Trademark Information when using the word Realtor.
- Ideas on what to post – posting is not necessary everyday, yet a lively page that prompts discussions is recommended.
- Monday – NEWS and Statistics
- Tuesday – International Outlook
- Wednesday – What adds value to a home and décor
- Thursday – What to do in your area that weekend
- Friday – What are you doing with real estate? Open House? Showing? Taking a Class?
- Saturday – Post what you enjoy about your area
- Sunday – REST
- This is just an idea of what and when to post. Your social is a demonstration of what you do and what services you provide. Make it about you and your business and how a customer would benefit when working with you.