When you look at the research performed by the National Association of REALTORS®, consumers list photos as the No. 1 most important information along with property details and then floorplans at No. 3.
Another big advantage of 3D tours with floor plans is engagement. Consumers spend a lot more time on the site and are more likely to inquire about a listing. Moreover, lead quality goes way up. The home buyer starts with location, beds and baths. From there, the process is about taking properties off the list. It takes less time to tour a property using this new technology than it does to find your keys and hop in your car.
Source: RETechnology
