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MIAMI Association of REALTORS® Takes Marketing Mobile

SavvyCards are smartphone-optimized "webcards" that serve information on people & products, spread virally & are easily tracked. MIAMI members will use them to market themselves and their listings.
SavvyCards are smartphone-optimized "webcards" that serve information on people & products, spread virally & are easily tracked. MIAMI members will use them to market themselves and their listings.

In a real estate market that’s robust and thriving, Realtors are taking advantage of a major new set of tools to reach and serve customers – mobile Internet applications that allow on-the-go sharing of information about properties and agents. The MIAMI Association of REALTORS is at the leading edge of this trend, partnering with St. Petersburg-based SavvyCard to offer mobile networking and marketing tools to Association members. SavvyCard is a smartphone-optimized digital “webcard” that serves information on business contacts or products, and can be easily shared and tracked. MIAMI Association of REALTORS members will gain access to the SavvyCard service on September 26th, which will include individual digital business cards for all MIAMI Association of REALTORS members, as well as card customization services and the ability to build cards featuring specific properties.

Mobile marketing software like SavvyCard combines the immediacy of conventional business cards, brochures, or other promotional materials with the flexibility of the web, including the ability to feature multimedia and link directly to social media sites. “SavvyCard makes immense sense for a word-of-mouth and referral-dependent industry like real estate. It makes it easy for clients who have had great experiences with our Realtors to refer them to friends, or pass along tips on great properties. It also lets our members follow up on those referrals quickly, which is vital in the current market,” says MIAMI Association of REALTORS Chief Marketing Officer Deborah Boza-Valledor.

Data from the MIAMI Association of REALTORS illustrates that while the real estate market across the country is warming up slowly, Miami’s market is on fire, with the average home staying on the market less than 35 days. In July, Miami single-family home sales were up 27.3% year-over-year, while home values rose an equally dramatic 25.7 percent, motivating Realtors to use every tool in their arsenal to snag new business. Meanwhile, tablets and smart phones are making mobile Internet usage increasingly prevalent – according to the Gartner Group, 50% of all searches are projected to be from mobile devices by the end of 2013.

SavvyCard will help the 30,000 members of the MIAMI Association of REALTORS take advantage of these two huge trends. Association CEO Teresa King Kinney says, “We’re proud to offer our members an innovative digital tool to help them multiply the effects of the sales work they already do. The MIAMI Realtors have come to expect the very best in marketing tools and services and SavvyCard delivers a new and innovative approach to mobile marketing to reach and better serve more customers.”

SavvyCard is a startup based in St. Petersburg, and Florida has proven a great test bed for the new technology. “We couldn’t have asked for better partners than MIAMI,” says SavvyCard CEO David Etheredge. “Our goal at SavvyCard is to add digital tools to traditional smile-and-handshake networking, with its foundation in personal trust. A customer has to put a lot of faith in their real estate agent, making SavvyCard’s referral system immensely powerful for real estate and similar trust-based businesses.”

Members of the MIAMI Association of REALTORS will receive their free SavvyCard accounts in late September, along with tools for creating and customizing cards to showcase their properties.

About the MIAMI Association of REALTORS®
The MIAMI Association of REALTORS was chartered by the National Association of Realtors in 1920 and is celebrating 93 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of four organizations, the Residential Association, the Realtors Commercial Alliance, the Broward County Board of Governors, and the International Council, it represents more than 30,000 real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local Realtor association in the U.S., and has partnerships with more than 100 international organizations worldwide. MIAMI’s official website is

About SavvyCard®
SavvyCard empowers anyone to easily build webcards – sharable, mobile optimized websites that can be tailored for any use. SavvyCards can be shared via email and text, allowing users to pass on persistent, information-rich referrals for people, products and services they love – whether or not the recipient is a SavvyCard user. SavvyCard is a great platform for spreading the word about everything from an upcoming event to a favorite musician to a trusted business partner, in a bite-sized, easy to read package perfect for mobile and ready to go viral. With SavvyCard’s powerful backend, users can track their own SavvyCard’s journey across their network, and follow up on referrals in real time. For more details or to sign up for a free SavvyCard account, visit

Media contact:
Deborah Boza-Valledor, CIPS, CRB, CRS, GRI, RSPS, TRC, AHWD
MIAMI Association of REALTORS®
700 S. Royal Poinciana Blvd.
Suite 400
Miami, FL 33166
Main: (305) 468-7000
Fax: (305) 468-7030 or 7070

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