Generate Leads. Cultivate Relationships. Market Leader is a powerful combination of real estate lead generation and lead engagement tools. We connect agents with a steady stream of new leads each month and help them turn those new relationships into lifelong customers.

Market Leader®
What's it for Me?
Get a predictable number of leads in your local market every month that are exclusive – not shared with other agents. Lead inventory is limited, so check availability today!
Exclusive to You
Market Leader will never send your leads to your competitors.
Lead Commitment
Receive the number of leads you pay for – sign up for 30 leads/month, get 30 leads/month.
Target Specific Areas
Own your local market – get leads where you want them.
Experts Work for You
Save time and effort – leads are generated for you by digital advertising experts.
The Best Source of Real Estate Leads
See how Market Leader’s real estate leads compare to those of other providers:
| Feature | ML LEADS | ZILLOW / TRULIA | REALTOR.COM | BOLDLEADS |
|---|---|---|---|---|
| Pay for Leads, Not Impressions | ✔ | NO | NO | ✔ |
| Leads Exclusive to You | ✔ | NO | NO | ✔ |
| Lead Volume Commitment | ✔ | NO | NO | NO |
| In Your Desired Areas | ✔ | ✔ | ✔ | ✔ |
| Lead Insights in CRM | ✔ | NO | ✔ | NO |
| Automated Lead Nurturing | ✔ | LIMITED | LIMITED | ✔ |
| Automated Listing Marketing | ✔ | NO | NO | NO |
| Lead Conversion Training | ✔ | LIMITED | LIMITED | ✔ |
HouseValues Lead Experience
It starts with a search
A person searches online to find the value of their property – What is my home worth?
They see an optimized ad for HouseValues.com
In the top search results, they click on an ad for HouseValues.com, and it takes them to the HouseValues.com homepage where they are prompted to enter their address.
Registration
After submitting their address, the lead provides their name, email, and property details on the next page. Property details are auto filled based on the address they provided, but the lead can make edits as needed.
Learn more…

Leads Direct Lead Experience
It Starts with a Search
A person searches online for properties in your purchased city.
They See an Optimized Ad for Your Website
Your website appears in the top search results as an ad on Google, Bing, or other top search engines.
Your Website
Clicking the ad sends them directly to your Market Leader website – making the leads exclusive to you!

Fast Access
Getting Started, Tutorials, Help Articles
Support
800-988-1352
Testimonials
“Market Leader has been a great source of leads for me and I have been able to connect with more sellers than ever before.” – Peter Scanlan, Coldwell Banker Residential Brokerage, Belmont, MA
Forbes ADVISOR – Best Places to Find Leads in 2025
THE CLOSE – Top Lead Generation Companies for 2025


