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Miami Realtors Promote South Florida at World’s Leading Property Show

Maria Juncadella, 2016 Commercial President, MIAMI Association of REALTORS
Maria Juncadella, 2016 Commercial President, MIAMI Association of REALTORS

South Florida’s outdoor lifestyle, multilingual workforce, and world-class amenities had an impactful presence at the world’s largest commercial real estate exhibition, according to the MIAMI Association of REALTORS® (MIAMI). In partnership with the National Association of Realtors (NAR), MIAMI leaders and members promoted South Florida at the 27th annual MIPIM International Real Estate Show in Cannes, France.

Miami —a world-class destination with top-tier amenities, 84 miles of Atlantic Ocean coastline, a multicultural population and investment opportunities — had one of the most popular booths.

“Representing our commercial members on this world stage was an unforgettable honor,” said Maria G. Juncadella, the 2016 MIAMI commercial president and the co-broker and co-principal at Fairchild Partners in Coral Gables. “The keen interest in Miami from real estate professionals around the world was a confirmation of South Florida’s universal appeal. I particularly enjoyed taking part in the Women Networking Cocktail, held for the first time in the conference and expo’s history.”

In addition to Juncadella, the following MIAMI leaders attended: 2016 MIAMI Chairman of the Board Mark Sadek of the Keyes Company, 2017 Chairman of the Board Christopher Zoller of EWM Realty International, 2015 Chairman of the Board John Dohm of Infinity Commercial Real Estate, 2016 Residential President Carlos Gutierrez of Gutierrez Group Miami Real Estate Keller Williams, former Commercial President Jose. I. Juncadella, SIOR of Fairchild Partners, 2017 Commercial President José Maria Serrano of New Miami Realty, 2016 Broward President Donna Reid of Coldwell Banker Residential Real Estate, and 2016 MIAMI Corporate Board Director Francisco Angulo of Coldwell Banker Residential who is the 2016 Chairman of the Global Business and Alliances Committee of NAR.

MIAMI members Vivianne Swietelsky of Coldwell Banker Residential Real Estate and Marcela Gillman of Luxury Properties and Rentals also attended.

MIAMI Leaders Make MIPIM Presentations
MIAMI leaders made four, 30-minute presentations. A South Florida market overview, an update on the region’s growing number of international home buyers and investors and commercial/investment opportunities and specific market spotlights were among the topics discussed.

“MIPIM offered so many opportunities to connect with global business professionals and to let folks from around the world know how great Miami is,” Gutierrez said.

In South Florida, foreign real estate buyers accounted for 36 percent or $6.1 billion of total sales volume last year, according to the 2015 Profile of International Home Buyers in Miami Association of Realtors Business Areas, conducted by MIAMI and NAR.

Almost 90 Countries Participated at MIPIM
Some 21,000 leading real estate executives from 89 countries, including more than 4,800 investors, traveled to Cannes, for the four-day annual gathering of the global real estate industry. The event brought together investors, developers, occupiers, architects, hotel groups, public authorities, city mayors and property associations from around the world.

MIAMI produced and distributed a 12-page South Florida real estate informational brochure to MIPIM participants. The brochure is available for download here. The brochure detailed the growth of Florida and Miami’s global business hubs, South Florida’s vibrant commercial market, Miami’s record trade, tourism and more. The booklet is available for co-branding to MIAMI members.

In addition to Miami, U.S. markets featured at the MIPIM USA pavilion included the states of Florida, Illinois, Missouri and Nevada, and the metro areas of San Diego, Las Vegas and Scottsdale, Ariz. The CCIM Institute and the Institute of Real Estate Management were also featured.

“In my years of attending numerous real estate events, I can truly share that my MIPIM experience was just that: an experience,” Sadek said. “MIPIM broadened my knowledge of the markets worldwide and expanded my expectations from consumers wanting to learn about Miami and its surrounding areas.”

Miami: A World-Class Global City
Miami’s emerging technological industry that could one day rival Silicon Valley, an expanding global art scene, a $2 billion port infrastructure upgrade, Miami International Airport’s $6.4 billion in planned renovations, and the state’s lowest commercial real estate vacancy rates have played roles in turning South Florida into a global destination.

“Being at MIPIM was the opportunity of a lifetime,” Reid said. “It allowed us the ability to have a platform to promote our Miami market to the world.”

MIAMI leaders and members discussed South Florida’s diversified economy with investors, developers, brokers, engineers, architects, and other commercial industry professionals at MIPIM.

“Even though I had been told to expect a top-notch convention, to experience it in person gave me a new perspective on the global industry, the current pulse of investments and the incredible advances in technology,” Jose I. Juncadella said.

About the MIAMI Association of REALTORS®
The MIAMI Association of REALTORS® was chartered by the National Association of Realtors in 1920 and is celebrating 96 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of six organizations, the Residential Association, the Realtors Commercial Alliance, the Broward Council, the Jupiter Tequesta Hobe Sound (JTHS) Council, the Young Professionals Network (YPN) Council and the award-winning International Council, it represents more than 42,000 real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local Realtor association in the U.S., and has official partnerships with 136 international organizations worldwide. MIAMI’s official website is


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