In-Person: (HQ) Market Like a Rockstar on a Roadie’s Budget – 3 CE
August 22, 2023 @ 1:00 pm - 4:00 pm
Instructor: Craig Grant
Early payment membership dues credits can be applied to this class if dues were paid by June 14th, 2023.
This course is approved for 4 HRS of Continuing Education. Florida rules require that we monitor attendance and we can not issue credit for less than the number of approved hours. In order to receive credit for your course, please arrive on time and stay for the entire class. Sign-in and Sign-out is required for this class to receive full credit.
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumers behaviors and marketing have changed and given each attendee a guidebook to follow to reach them by focusing on relationship-based marketing techniques and using digital options including social media, video, blogging, and more to connect with, foster relationships, build digital communities and more.
The course will also include an overview of local and state laws as well as the National Association of REALTOR policies to ensure that all marketing and communication is done properly and compliantly.
Topics Covered Include:
•The Evolution of the Marketing
•Visual = The Key to Modern Marketing
•Hub & Spoke Marketing
•Attract Customers to Your Website/Hub for traffic & lead generation & excelling on the search engines (SEO)
•Reach Consumers Online for Digital Lead Generation
•Reach Consumers in their Inbox
•Reach Consumers on Social Media
•Reach Consumers with Video
•Relationship-Based / Sphere of Influence (SOI) Marketing
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