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(SEB) How to Protect Your Real Estate Name Using Trademarks
October 26 @ 10:00 am - 12:00 pm$15.00
Instructor: $Romy Jurado
In today’s economy, every business owns creative assets that, at minimum, require protection and, at best, can be exploited to realize their full market value. These intellectual property (IP) assets range from trademarks (including logos, symbols and taglines) that communicate a company’s identity, brand and hard-won reputation, to copyrightable works, patentable processes and products, and other trade secrets and proprietary information that can be sold, licensed or otherwise used to achieve business goals.
This course is intended to teach the basics of Intellectual Property focusing on what you need to know about trademark prosecution.
Topics covered in the class include:
✓ What is Intellectual Property (IP)?
✓ What is a Copyright?
✓ What is a Patent?
✓ What is a Trademark?
✓ Benefits of trademark registration
✓ Selection of Marks
✓ Requirements for registration