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Inspiring the Next Generation of Women Commercial Realtors

by | Apr 24, 2017



By Chris Umpierre

MIAMI Staff

 

Barbara Tria smiles and laughs when asked how she feels about being a role model.

A humble person who’d rather not be in the spotlight, Tria won’t say it, but there’s no doubt she is inspiring Miami-Dade County female commercial Realtors.

An award-winning South Florida commercial Broker-Associate in an industry that has historically lacked women, Tria has climbed the ranks. The 2013 MIAMI Association of REALTORS® (MIAMI) Commercial Realtor of the Year, Tria has gone from conducting leasing deals at a Charlotte, N.C. firm in the 1980s to being a top broker at Kerdyk Real Estate in Coral Gables.

Tria and Fairchild Partners Realtor Maria G. Juncadella are the 2015 Commercial President and the President-Elect, respectively, of the REALTORS Commercial Alliance MIAMI Board of Governors. Their top positions are inspiring news as women comprise just 43 percent of the commercial real estate labor force in the U.S., according to the latest Commercial Real Estate Women survey. Only 9 percent of female respondents said they held the positions of president, chief executive, chief financial officer or chief operating officer, while 22 percent of male respondents had those jobs.

“Our industry has come to recognize the positive nuances in communication and service skills that women bring to a successful transaction, and Barbara pairs her mastery of those nuances with a sophisticated knowledge of deal making,” said Juncadella, who is the Vice President Principal at Coral Gables-based Fairchild Partners Inc. “These rare qualities go a long way in bridging the waning yet still present gender-gap in commercial real estate.”

Tria— who began her career in 1986 leasing industrial, flex space and office for Charlotte, N.C.-based developer Levine Properties — believes role models should have a specific definition.

“When you’re talking about being a role model, to me the role model title is not about what you’re doing for a living. It’s about looking for other opportunities and not being afraid to challenge yourself,” Tria said. “I’m happy to be in a career where there hasn’t been a lot of women historically speaking. But a role model should always be about learning and improving your skill set.”

Tria has lived up to that belief. She was one of the first employees at Levine, which was recently formed when she joined the company. Over the past four decades, she has pushed herself to improve and develop her craft.

“It’s interesting how we find our path. For me getting into commercial real estate was finding a connection with a family developing in Charlotte, North Carolina,” Tria said. “I was employee number one. I had an opportunity to learn and develop.”

In the late 1980s, Tria and her husband moved to Miami to be closer to family. In 1995, Tria joined the well-known firm Kerdyk Real Estate. She’s been involved in several significant deals on Miracle Mile, including leasing the popular Seasons 52 restaurant.

Tria said her favorite part of commercial real estate is looking at a piece of property and environment and analyzing what’s missing. Whether it’s repositioning a historic building or taking a group of warehouses creating dead space and bringing them to life, Tria likes to use her creativity to better the environment and community.  

“I’m just one small part of the change,” Tria said. “It starts with an idea, but then you need a good team, a tenant that sees the value, and a city you’re able to work with.”

Connecting with the local community is another big aspect of Tria’s life. She has volunteered and served as a board member at CREW Miami for 20 years. Founded in 1987, CREW Miami provides a support network for professional women in commercial real estate. CREW Miami runs afterschool programs for young women in Miami-Dade Public Schools and at Florida International University, where students are given information on commercial real estate as a career choice.

Tria has started to see the number of women commercial real estate professionals grow in recent years, and she thinks it will only continue in the future.

“The opportunities are phenomenal for young women,” Tria said. “The career opportunities in commercial real estate are diverse and it offers a great lifestyle for professional women.”

 

TRIA BIO

N Name: Barbara Tria

N Board position: 2015 MIAMI Association of REALTORS® Commercial President

N Employment: Broker-Associate at Kerdyk Real Estate in Coral Gables

N College: Binghamton (N.Y.) University

N Achievement: 2013 MIAMI Commercial Realtor of the Year

N Did you know? Tria was the Principal Cellist of the Binghamton (N.Y.) University Orchestra and String Ensemble all four years in school. She also played professionally with The Tri-Cities Opera Orchestra and the Binghamton Pops Orchestra.

Our “Getting to Know Our Leaders” series will feature each of the 2015 Leaders of the MIAMI Association of REALTORS: Chairman of the Board John Dohm, Commercial President Barbara Tria, Residential President Christopher Zoller, Broward President Christopher Tello and Young Professionals Network Chairman Christina Pappas.

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