Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • South Florida Broker Summit in Miami on March 5

    Mar 04, 2019
    The MIAMI Association of Realtors (MIAMI) and Region 5 of the National Association of Realtors (NAR) are presenting the South Florida Broker Summit from 9:30 a.m. to 3:30 p.m. on Tuesday, March 5 at Jungle Island. The event features top real estate experts, including NAR Chief Economist Lawrence Yun, analyzing the state of the market and how local real estate managers, brokers and owners can use the information to boost their respective businesses.
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  • MIAMI Realtors Enhance South Florida’s Global Exposure at MIPIM in Cannes

    Mar 04, 2019
    The MIAMI Association of Realtors (MIAMI) will once again have an expanded presence at the world’s largest real estate event, MIPIM, from March 12-15 in Cannes, France. For the second consecutive year, MIAMI will have its own expanded exhibit space (stand P-1.J62) in addition to sponsoring the National Association of Realtors (NAR) USA pavilion. MIAMI’s major presence at this elite event further enhances Miami and South Florida’s worldwide exposure.
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  • Palm Beach Mid-Market Condo Sales Rise Double Digits

    Feb 22, 2019
    Palm Beach County mid-market condo sales increased double digits in January as median prices rose for all properties, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward County Luxury Condo Sales Increase in January

    Feb 22, 2019
    Broward County luxury condominium sales and median prices for all properties increased in January, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Mid-Market Miami Single-Family Home Sales Increase in January

    Feb 22, 2019
    Mid-market Miami single-family home sales and median prices increased in January, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • This Weekend MIAMI Realtors Presents South Florida Open House Showcase during Year’s Busiest 10-Days

    Feb 14, 2019
    The MIAMI Association of Realtors (MIAMI) is presenting South Florida’s biggest open house showcase during the region’s busiest 10 days of the year, Feb. 14-24. MIAMI expects more than 2,000 properties at every price range to host open houses in Miami-Dade, Broward, Palm Beach and Martin counties. More than $1 billion in houses and condos are participating.
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  • Palm Beach Total Annual Home Sales Rise in 2018

    Feb 13, 2019
    Palm Beach County total home sales, median sale price, total dollar volume and luxury sales all increased year-over-year in 2018, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Total Annual Home Sales Rise in 2018

    Feb 13, 2019
    Broward County total home sales, median sale price, total dollar volume and luxury sales all increased year-over-year in 2018, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Miami Single-Family Homes Post Fourth Biggest Sales Year in History

    Feb 13, 2019
    Miami recorded the fourth-most annual single-family home sales in county history in 2018 as total dollar volume and median prices rose at year-end and in 4Q 2018, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Jonathan Keith Elected 2019 Broward President of the MIAMI Realtors

    Feb 05, 2019
    The MIAMI Association of Realtors (MIAMI) has elected Fort Lauderdale broker Jonathan Keith as its 2019 Broward Council president. He and all MIAMI’s leadership boards were installed Feb. 1 at the MIAMI 2019 Inaugural and Awards Celebration.
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  • Ines Hegedus-Garcia Elected 2019 MIAMI Realtors Residential President

    Feb 04, 2019
    The nation’s largest local Realtor association has elected Miami Realtor Ines Hegedus-Garcia as its 2019 Residential President. She and the entire Board of Directors were installed Feb. 1 at the MIAMI Association of Realtors (MIAMI) 2019 Inaugural and Awards Celebration.
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  • José María “Chepe” Serrano Elected to Lead Nation’s Largest Local Realtor Association

    Feb 01, 2019
    The MIAMI Association of Realtors (MIAMI) has elected José María “Chepe” Serrano as its 2019 chairman of the board. He and the 2019 MIAMI leadership boards will be installed this afternoon at MIAMI’s 2019 Inaugural and Awards Celebration at Jungle Island.
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  • South Florida Commercial Real Estate Transactions Increase in 3Q 2018

    Jan 28, 2019
    South Florida total retail transactions increased 7.5 percent year-over-year in 3Q 2018, according to the 3Q 2018 The Quarterly Report – South Florida Commercial Real Estate released by data firm Vizzda (Visual Data) and the MIAMI Association of Realtors Commercial (MIAMI Commercial).
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  • Palm Beach County Condominium Luxury Sales Jump 28 Percent in December

    Jan 22, 2019
    Palm Beach County condominium luxury home sales jumped 28 percent in December as $1-million-and-up homebuyers continue selecting Palm Beach’s incredible live, work and play lifestyle, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Single-Family Home Median Prices Increase in December

    Jan 22, 2019
    Broward County single-family home median sale prices rose 2.9 percent to $350,000 in December 2018 as Broward existing condos sold between $400K to $600 increased 4.3 percent year-over-year, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Mid-Market Miami Single-Family Home Sales Rise 9.4 Percent in December

    Jan 22, 2019
    Mid-market Miami single-family home sales rose 9.4 percent in December, evidence of strong demand in one of the nation’s most sought-after real estate markets, according the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Sign Four International Agreements at Miami International Congress

    Jan 07, 2019
    The MIAMI Association of Realtors (MIAMI) signed four international collaboration agreements during its recent Miami International Congress. MIAMI now has 204 international partners. These alliances create business opportunities for MIAMI members, enhance Miami’s global position and strengthen the local economy. The bilateral agreements also provide resources, visibility and connections for MIAMI’s international partners.
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  • MIAMI Realtors Partners to Host Miami Shores Plaza 98 Monthly Events

    Dec 26, 2018
    The MIAMI Association of Realtors (MIAMI) is partnering to host free monthly community events from 5-8 p.m. on Jan. 12, Feb. 9, March 9 and April 13 at Miami Shores’ new community destination, Plaza 98, at 9802 NE 2nd Ave. The events are open to all ages and feature family entertainment and games and food and drink for purchase.
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  • Palm Beach County Condominium Sales Continue Rising in November

    Dec 19, 2018
    Palm Beach County condominium sales have now increased in 12 of the last 13 months after another strong November of condo sales, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Broward Condo Sales Rise for Eighth Consecutive Month

    Dec 19, 2018
    Broward County existing condominium sales increased for the eighth consecutive month in November as total Broward home sales increased 4.3 percent year-over-year, according to a new report by the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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Started from the Bottom: Persistence pays off for MIAMI YPN Chairman Jorge H. Fernandez

by | May 23, 2018



By Chris Umpierre

MIAMI Staff

 

Unemployed and unproven at the peak of the Great Recession, Jorge H. Fernandez did something unorthodox. He offered to work for free at a Miami real estate company.

“I told Caribe Homes, ‘Let me come in and clean the floors for you,’” Fernandez remembered. “Let me clean the toilets. Let me hang out. I want to learn real estate. I want to learn.”

Fernando Martinez, the principal of Caribe Homes Realty and the 2013 Residential President of the MIAMI Association of REALTORS® (MIAMI), took a long look at the 22-year-old Fernandez and gave him a quick response.

No. No. No. You can’t work here.

It was 2010 and real estate nationally and locally was near its nadir, crushed by the housing bubble and bad credit. There were no Realtor jobs. But Fernandez didn’t give up. He kept asking Martinez. After two weeks, Martinez relented.

Martinez took the Miami native under his wing, allowing him to sit in on every meeting. After a long day of work, Martinez would continue the real estate lessons with his prodigy. Eight years later, Fernandez is a top Realtor and the 2018 MIAMI Young Professionals Network Chairman tasked with leading South Florida’s next generation of Realtors.

“Honestly, I don’t know if I would be here without Fernando Martinez,” Fernandez said.

 

Finding his Passion

Like many of us growing up, Fernandez wasn’t sure what he wanted to do with his life. He listed his major as economics when he enrolled at Florida International University in Miami, but later decided it wasn’t for him. He transferred to Florida State University in Tallahassee and went through three majors (economics, nursing and psychology.)

He had a passion for numbers, but wasn’t sure which career to pursue.

He had always thought about real estate. At age 18, he had secured an appraiser’s license.

When he moved back to Miami in 2010, Fernandez wasn’t sure what he’d do for income. His best friend started working for Caribe Homes, South Florida’s largest privately owned builder/developer. An idea jumped into Fernandez’s head.

 

"This Kid Really Wants It”

Fernandez wanted to work for free for Caribe Homes. He just have to convince the boss. After two weeks of hearing no from Martinez, Fernandez finally heard something different. Martinez (pictured above with Fernandez) agreed to meet with him at a Cracker Barrel in Florida City.

At the meeting, Martinez gave Fernandez an overview of the industry. Fernandez didn’t know much about real estate. His view of the career emanated from TV shows. Martinez gave him the reality. Martinez taught him how Realtors got paid, about commissions.

Martinez agreed to give the kid a shot. Fernandez offered again to clean the toilets and floors.

“To be honest, I didn’t end up doing that much cleaning,” Fernandez said with a laugh. “I mean I took out the trash a couple times, but when I got to the office Fernando and I just hit it off. I think he saw I was genuinely intrigued about real estate. He sat with me countless hours. He said, ‘Wow, this kid really wants it.’”

Eventually, Martinez let him sit in on every one of his meetings. Architects, land superintendents, bankers. Fernandez heard it all. Martinez broke down the industry and showed him how builders view property construction loans and more.

After a few months of working as an intern at the firm, Martinez surprised him with a check. You earned it, Martinez told him.

 

Real Estate is about Relationships”

Fernandez kept growing his passion for real estate and eventually signed up to get his real estate license. Fernandez, who earned his real estate license in October 2010, was off and running in his new career as an associate at Caribe Homes.

The first year, like for most Realtors, was a challenge.

“I needed to find my value proposition,” said Fernandez, borrowing a phrase from his good friend and Real Estate Sales Force (RESF) CEO Jorge Guerra Jr., the 2018 MIAMI Residential President. “I was 22 years old. I was lacking experience and lacking knowledge. I was a baby. I had to find a way to make customers comfortable in me so they can make one of the largest investments of their lives.”

 

Fernandez’s answer: Go to school.

Fernandez signed up for myriad MIAMI Realtors classes. He took and earned his broker’s license. He took and earned his Graduate Realtor Institute (GRI) designation. Only Realtors who successfully complete more than 90 hours of comprehensive training can be called GRI. These agents are considered the elite of the business. It is the No. 1 real estate designation in the industry.

Fernandez listened to Martinez, who is a member of the Builders Association of South Florida and the Latin Builder Association. For Martinez, real estate is about building relationships.

“Fernando never talks with someone and goes straight to business,” Fernandez said. “There’s the personal aspect to every relationship and Fernando is genuine about knowing about you. That’s what I learned the most from him: real estate is about relationships.”

 

Helping the Next Generation

Like his mentor, Fernandez wanted to volunteer his time to help South Florida Realtors. He joined the MIAMI YPN board. In 2018, he was elected MIAMI YPN Chairman.

Fernandez is part of a fast-growing MIAMI YPN group that has expanded its offerings of seminars and real estate camps for new agents. This year, MIAMI YPN has a four-week long Game Changer Series where YPN leaders help the next generation. A new YPN All-Stars campaign was launched where new agents can become All-Stars and get special pricing for events as well as an All-Stars hat and shirt.

“When I first got into this business, I looked for a sense of belonging. A sense of ‘Hey, I’m not in this by myself,’” Fernandez said. “It was crucial for me to find other individuals who have my same mindset. People who take the business as seriously as I do. It’s what MIAMI YPN is all about.”

In his year as chairman, Fernandez wants to continue bringing together the young professionals in this industry while giving them the opportunity to keep growing so they can become the leaders.

Sounds a lot like what Fernando Martinez did for a young Realtor in 2010.

 

-30-

 

FERNANDEZ BIO

Name: Jorge H. Fernandez

Board position: 2018 MIAMI YPN Chairman

Employment: Realtor at Caribe Homes Realty

Achievement: Fernandez quickly became Caribe Homes Realty’s top sales agent which gave him the credibility to become the company's broker of record.

Did you know? Fernandez loves Key Largo. Whenever he needs a break from real estate, he will head to the Keys to fish and take in the beautiful scenery.

 

ABOUT THE PROJECT

Getting to Know Our MIAMI Leaders is a project by Chris Umpierre highlighting the 2018 presidents and chairmen of the MIAMI Association of REALTORS® (MIAMI). The leaders are: Chairman of the Board George C. Jalil, Residential President Jorge L. Guerra Jr., Commercial President Brian Sharpe, Broward President Patricia C. Anglero, Young Professionals Network Chairman Jorge H. Fernandez and JTHS-MIAMI President Barb Fox.

Read all the profiles at www.MiamiRealtors.com/Leaders

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