Broward Council of the MIAMI Association of REALTORS

                                                                                                     

                

  • Palm Beach County Luxury Condominium Sales Increase in 1Q 2019

    May 14, 2019
    Palm Beach County luxury condominium sales and median prices for all properties increased in 1Q 2019, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Broward County Luxury Home Sales Rise in 1Q 2019

    May 14, 2019
    Broward County luxury home sales continued rising in 1Q 2019, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Miami-Dade Condominium Sales Increase Year-over-Year in 1Q 2019

    May 14, 2019
    Miami-Dade County existing condominium sales and median sale prices for all properties increased year-over-year in 1Q 2019, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • Colombia: Top Foreign Country Searching for Miami Homes in 2018

    May 03, 2019
    Colombian consumers registered the most international web searches for Miami homes in 2018, according to the MIAMI Association of Realtors (MIAMI). Colombia registered 11.8 percent of all international searches on MIAMI’s portal, http://www.MiamiRealtors.com, in 2018.
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  • Palm Beach Condominium Luxury Sales Rise in March

    Apr 23, 2019
    Palm Beach County luxury $1-million-and-up condominium sales increased again in March, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Broward Luxury Home Sales Jump in March

    Apr 23, 2019
    Broward County total luxury home sales surged year-over-year in March as single-family home sales rose, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Miami Condominium Sales Surge Double Digits in March

    Apr 23, 2019
    Miami existing condominium sales jumped double digits and single-family luxury $1-million-and-up transactions rose year-over-year in March, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • JTHS-MIAMI Golf Tournament to Raise Money, Awareness for Autism

    Apr 17, 2019
    The Jupiter-Tequesta-Hobe Sound Council of the MIAMI Association Realtors will be raising money and awareness for individuals impacted by Autism Spectrum Disorder (ADS) before and during its 34th annual JTHS-MIAMI Golf Tournament on June 3 at Turtle Creek Country Club in Tequesta. Sponsors, donations and players are needed for the golf tournament and a pre-party auction from 5-7 p.m. May 9 at the Els Center for Excellence.
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  • Jupiter Realtor Kim Price Elected 2019 JTHS-MIAMI President

    Apr 12, 2019
    The MIAMI Association of Realtors (MIAMI) has elected Jupiter Realtor Kim Price as its 2019 Jupiter-Tequesta-Hobe Sound-MIAMI President. She and her JTHS-MIAMI board were installed Feb. 1 at the 2019 MIAMI Inaugural & Awards Celebration.
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  • Jennifer Wollmann to Lead MIAMI Commercial Realtors

    Apr 11, 2019
    The MIAMI Association of Realtors Commercial (MIAMI Commercial) elected Jennifer Wollmann, CIPS as its 2019 president. She and the 2019 MIAMI Commercial Board of Governors were installed Feb. 1 at MIAMI’s 2019 Inaugural and Awards Celebration.
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  • International Sales Increased $1 Billion to $8.7 Billion in the Miami Mega Region

    Apr 09, 2019
    Global home buyers increased their spending on South Florida homes, Brazil became the No. 1 foreign country purchasing Miami real estate and Miami remains the No. 1 U.S. destination for global consumers, according to the latest Profile of International Home Buyers of the MIAMI Association of Realtors (MIAMI) conducted by MIAMI and the National Association of Realtors (NAR).
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  • Palm Beach Luxury Condominium Sales Jump in February

    Mar 22, 2019
    Palm Beach County luxury condominium sales surged in February, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Broward Mid-Market Home Sales, Median Price Increase in February

    Mar 22, 2019
    Broward County mid-market home sales and median prices rose in February, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Mid-Market Miami Home Sales Rise in February

    Mar 22, 2019
    Miami mid-market home sales and median prices for all properties increased in February, reflecting demand for local properties, particularly in certain price points, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
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  • MIAMI Realtors Hires NAR VP of Information Technology Liz Sturrock as New CIO

    Mar 22, 2019
    The MIAMI Association of Realtors (MIAMI) has named Liz Sturrock, RCE, its new Chief Innovation Officer. With more than 50,000 total members, MIAMI is the largest local Realtor Association in the nation. Before joining MIAMI, Sturrock was the vice president of information technology for the National Association of Realtors (NAR), the largest trade group in the U.S.
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  • South Florida Broker Summit in Miami on March 5

    Mar 04, 2019
    The MIAMI Association of Realtors (MIAMI) and Region 5 of the National Association of Realtors (NAR) are presenting the South Florida Broker Summit from 9:30 a.m. to 3:30 p.m. on Tuesday, March 5 at Jungle Island. The event features top real estate experts, including NAR Chief Economist Lawrence Yun, analyzing the state of the market and how local real estate managers, brokers and owners can use the information to boost their respective businesses.
    Full story
  • MIAMI Realtors Enhance South Florida’s Global Exposure at MIPIM in Cannes

    Mar 04, 2019
    The MIAMI Association of Realtors (MIAMI) will once again have an expanded presence at the world’s largest real estate event, MIPIM, from March 12-15 in Cannes, France. For the second consecutive year, MIAMI will have its own expanded exhibit space (stand P-1.J62) in addition to sponsoring the National Association of Realtors (NAR) USA pavilion. MIAMI’s major presence at this elite event further enhances Miami and South Florida’s worldwide exposure.
    Full story
  • Palm Beach Mid-Market Condo Sales Rise Double Digits

    Feb 22, 2019
    Palm Beach County mid-market condo sales increased double digits in January as median prices rose for all properties, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Broward County Luxury Condo Sales Increase in January

    Feb 22, 2019
    Broward County luxury condominium sales and median prices for all properties increased in January, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story
  • Mid-Market Miami Single-Family Home Sales Increase in January

    Feb 22, 2019
    Mid-market Miami single-family home sales and median prices increased in January, according to the MIAMI Association of Realtors (MIAMI) and the Multiple Listing Service (MLS) system.
    Full story

How a MIAMI Realtor is leading a Real Estate Video Renaissance

by | May 23, 2018


By Chris Umpierre

MIAMI Staff

 

Struggling as a new brokerage, MIAMI Realtor Jorge L. Guerra Jr. was in need of an edge. A way to differentiate himself from the crowd.

He found it in 2006. Guerra Jr. was watching several short films made by a friend who was attending the New York Film Academy. Could he use video to promote his real estate listings? Could he leverage this relative new phenomenon called the Internet to send his property videos?

Guerra Jr. didn’t know. YouTube, Instagram and Twitter didn’t exist.

So Guerra Jr. did the next best thing--- he filmed his listing, posted it on Google Video and emailed the listing as a video podcast. The video could be viewed on a cell phone, video iPod or computer, and the response was eye-opening. The property’s listing agent received an abundance of calls. People from around the world such as Australia, Italy and South America were clicking on his video.

Guerra Jr. immediately overhauled his firm’s marketing plan. Coral Gables-based Real Estate Sales Force’s emphasis on video and digital marketing has fueled the firm’s meteoric success. RESF has grown from 4 to 480 agents in 13 years. Guerra Jr., whose firm now shoots in 4K and uses drones to promote listings, is at the forefront of a real estate video renaissance.

Guerra Jr, the 2018 MIAMI Association of REALTORS® (MIAMI) Residential President, speaks and mentors Realtors about using technology. He speaks at national and international events such as the National Association of REALTORS® (NAR) Convention and Imocionate in Spain.

“Video is a game-changer for real estate,” Guerra Jr. said. “Video saves agents 90 percent of their showing time. Video cuts the fat from their work. Appraisers love them. Inspectors love them. Buyers show them over and over again. Video is good for the environment because it saves gas in driving to show properties and video never dies. As an industry, we have to add video to our arsenal.”

 

Trial by Credit Card

Guerra Jr.’s transition to tech savvy Realtor wasn’t smooth. After that enlightening experience with his friend in New York, Guerra Jr. took an online course on video editing and an IT friend showed him the technology for integrating video into websites and distributing his video electronically.

Afterward, he bought the best camera he could find. Guerra spent $4,000 on a Panasonic camera in 2005. The camera was great, except it was the wrong one.

He needed a camera that shot 60 frames per second. The one he purchased shot 20 frames per second.

“Trial by credit card,” Guerra Jr. said.

Another trial by credit card would begin when Guerra transitioned to drones. Let’s just say his unmanned aerial vehicles crashed. Multiple times. RESF is on its 13th drone.

“It’s not a question if you’re going to lose a drone,” Guerra Jr. said. “It’s when.”

Hire a Video Provider

Guerra Jr. doesn’t recommend Realtors to learn video editing. He recommends brokers and Realtors to hire a video provider to shoot and edit their listings.

Video differentiates a listing from the crowd. Take a look at the MLS and you will see most listings don’t include a video. Many agents are still taking 23 pictures, some bad quality, to promote their listings. When you shoot a high-quality video with dramatic music, you send the right message to your seller.

“Buyers and sellers are aware of the high commissions earned with selling a home,” said Guerra Jr. “As a result, not only is it expected, it’s now demanded for agents to step up their game.”

What about the experienced Realtor who believes he or she doesn’t have to change?

“If you are a true real estate professional, you know that our business is continuously changing,” Guerra Jr. said. “One of the biggest strengths we have as Realtors is our ability to follow trends. Right now, the trend is producing great collateral video. It’s not difficult to go out there and find a video provider. Just like you need a good accountant, a good inspector, and a good appraiser on your team. You need good video as a part of your arsenal.”

His point is more significant in South Florida, which attracts foreign buyers from all over the world. In South Florida, 25 percent of buyers are foreign nationals and 6 percent buy sight unseen.

“That’s a huge number,” Guerra Jr. said. “When you are able to deliver a product to someone’s iPhone and computer, now you are able to make that sight unseen decision even easier for them.”

Next Technologies to Make an Impact

Real estate revenue generated by virtual reality (VR) or augmented reality (AR) has the potential to reach $2.6 billion by 2025, according to a study by PwC and Urban Land Institute.

Guerra Jr. believes VR/AR is still early on the scene. It’s hard to create and share VR and AR video.

“For me, virtual reality isn’t practical right now,” Guerra Jr. said. “But in the future when VR gets easy to produce and consume, yes, it will be a game changer. Anytime you can improve the experience of seeing a property, makes a big impact.”

Guerra Jr. is constantly on the lookout for programs, apps or services that can help his business. He loves the new Remine app from the MIAMI Association of REALTORS® (MIAMI), currently in Beta however officially launching in May 2018. Remine puts real estate agents in the center of the transaction, providing them with more insights, data and intelligence than anywhere else.

“Remine is designed for geo-farming and it identifies who is more apt to sell,” Guerra Jr. said. “From a farming perspective, I think it’s the ultimate tool. You can see who is late on their mortgage, has equity in their home, had a name change on deed and more. It’s a no excuse tool.”

 

The Tech Guy

The real estate industry has changed.  New ways of doing business continue emerging and new challenges threaten the roles of the broker and the agent.  Now more than ever we need to adapt to the changes around us as it pertains to technology. 

If there's anyone at the forefront of technology as it relates to the real estate industry, it's Guerra Jr., who is serving as 2018 Chair for the National Association of Realtors (NAR) Emerging Business and Technology forum. 

"While some real estate agents think they're embracing technology by curating their social media feed or taking extra classes at the MIAMI Association of Realtors on just about every program offered - the truth is the majority of agents aren't quite sure how to translate technology into the kind of game-changing leverage that would truly take their business to the next level,” Guerra Jr. said.

“High-tech strategies for every agent differs greatly based on skill, background and the willingness to embrace the unknown."

-30-

 

GUERRA JR BIO

● Name: Jorge L. Guerra, Jr.

● Board position: 2018 MIAMI Residential President

● Employment: President and CEO of Real Estate Sales Force (RESF)

● Achievement: Guerra Jr. is serving as 2018 Chair for the National Association of REALTORS® (NAR) Emerging Business and Technology forum.

● Did you know? Guerra Jr. has served as a keynote speaker at a number of national and international high-profile industry events that include: MIAMI Rock the Market, Florida Realtors Convention, National Association of Realtors (NAR) Convention, NAR’s Tech Edge, Xplode Conference, Women’s Council of Realtors, NAHREP National Convention, Inman Connect Miami, Inman Connect NY and Imocionate in Spain.

 

ABOUT THE PROJECT

Getting to Know Our MIAMI Leaders is a project by Chris Umpierre highlighting the 2018 presidents and chairmen of the MIAMI Association of REALTORS® (MIAMI). The leaders are: Chairman of the Board George C. Jalil, Residential President Jorge L. Guerra Jr., Commercial President Brian Sharpe, Broward President Patricia C. Anglero, Young Professionals Network Chairman Jorge H. Fernandez and JTHS-MIAMI President Barb Fox.

Read all the profiles at www.MiamiRealtors.com/Leaders

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